Blog
Every post comes from real projects: the traps we hit, the holes we patched, methods you can copy.
A one-page website is not "a cheaper website". It is a format that compresses every decision onto a single scroll. This covers what it suits, what it ruins, the three pricing tiers and where the price gap actually comes from, and why one-page sites carry a trust problem they did not earn alone.
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2026-09-17 · 7 min readPaid media management is billed four different ways. They look similar on paper and cost very different amounts in practice. This piece covers the billing logic, how to set KPIs properly, and the five mistakes that burn the most money.
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2026-09-17 · 7 min readAn iGaming marketing agency is not the same thing as a general performance shop. This breaks down the four fee models, the six questions that separate operators from resellers, and the five red flags that cost you an ad account.
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2026-09-17 · 6 min readiGaming marketing fails at the measurement layer far more often than at the creative layer. This covers the five channels that carry volume, what each actually costs, the compliance constraints that shape them, and the tracking work that has to happen first.
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2026-09-17 · 7 min readiGaming SEO is the only acquisition channel in this vertical with no platform policy risk. This covers the technical foundations that decide whether you get indexed at all, how to structure content clusters, what iGaming SEO link building can and cannot do, and how to price the work.
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2026-09-17 · 9 min readThe three built-in auto-reply behaviours, the documented caps of 51 keywords and 5 message bubbles, whether keyword matching is case-sensitive, and one feature that tutorials were still teaching in 2026 even though LINE announced its shutdown years ago.
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2026-09-17 · 8 min readWhen the console is enough, when a LINE bot is genuinely necessary, how long a self-build takes, what outsourcing costs, and four failure paths that will cost you money if you get them wrong.
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2026-09-17 · 7 min readBroadcasting is the only part of a LINE Official Account that genuinely costs money. This guide works through the billing unit, the new rates from November 2026, how much segmentation actually saves, and the sending rhythm that keeps people from blocking you.
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2026-09-17 · 7 min readTurning a LINE friend list into a member database takes three layers: identity binding, tag accumulation, and segmented remarketing. This guide covers how far the official console gets you on each layer, and how to cover the rest.
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2026-09-17 · 7 min readLINE Official Account pricing has two parts: a fixed monthly fee plus message fees. This guide covers the new November 2026 rates, the trap of the Medium plan having no add-on messages, how to work out which plan you need, and the 27 October decision date.
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2026-09-17 · 14 min readLINE Official Account Medium and High plans go up on 1 November 2026, and 27 October is the last day to opt out before the increase. This guide covers account types, the application process, the new fee structure, and which jobs belong in the admin console versus an API build.
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2026-09-17 · 11 min readThe six Rich Menu sizes, the hard specs LINE enforces, how to choose a layout, where the templates actually live, plus four limits that are in the official docs and almost nobody mentions: you cannot swap the image, the two tools do not mix, PC users never see it, and only one menu can be live at a time.
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2026-09-17 · 7 min readMarketing agencies fall into five types, and they price on completely different logic. This piece breaks down who each type suits, what the going rate is, the six questions to ask before you sign, and the three mistakes people make most often.
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2026-09-17 · 6 min readMarketing automation does not run itself the moment you buy a tool. This piece breaks down the six stages in a complete pipeline, the four use cases that land most reliably, and the rollout order that stops you wasting the work.
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2026-09-17 · 7 min readFrom opening an account to launching your first Meta ad, this piece covers how to structure the account, set up audiences, choose a bid strategy and install tracking, plus how to prevent and handle a disabled ad account.
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2026-09-17 · 7 min readSEO agency retainers run from a few thousand to several hundred thousand a month, and the gap has nothing to do with effort. They are doing different work. This piece breaks down the three billing models behind SEO costs, how to read an SEO quote, and four lines that should make you walk away.
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2026-09-17 · 6 min readA Telegram bot can do more than a LINE one, and it is far easier to get started. This piece covers what a Telegram bot can and cannot do, the steps to build one yourself, how they work for running groups, and when you should just use an existing platform.
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2026-08-30 · 6 min readBrowser-side pixels lose events in the iOS privacy era. We dual-send the same event with one shared event ID, deduplicate it, and feed clean match keys, which put measured event match quality at 6 to 7.
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2026-08-30 · 7 min readA field report from a content site in a high-competition industry: we mapped the cannibalization from GSC query-by-page data, assigned one term to one page, used an internal-link anchor lever to fix 26 anchors by editing a single title, and never touched the money page's home turf.
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2026-08-30 · 7 min readFrom LINE identity binding and the unique keys that block duplicates, to idempotent payout crediting, systemd auto-start, external alerting and 6-hourly backups, a breakdown of a membership bot architecture that nobody has to babysit.
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2026-08-30 · 6 min readBefore you start rewriting content: run the URL Inspection API and look at lastCrawlTime. All empty means your signals are fighting. Align the canonical tag, og:url, JSON-LD and sitemap, verify every entry returns 200, resubmit the sitemap, and that usually solves it.
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2026-08-30 · 6 min readStatic sites that stamp lastmod with the build time on every rebuild are lying to Google daily. The fix is to strip the noise, hash the content, and run a state machine so the date only moves when the content actually changed.
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2026-08-30 · 6 min readReturning 200 plus a full homepage for every bad URL is not "at least there is something there", it is crawlers spending their quota on garbage URLs. One 404.html fixes it, and the fix surfaces a batch of problems you could not see before.
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