Engine B / Paid Media

Get tracking right before you scale spend.

The first thing we do on any account isn't launching ads — it's turning every conversion number into a number you can trust. Tracking is the foundation; media buying is the building. The higher you build on a crooked foundation, the more dangerous it gets.

Start with an account audit
Tracking First

Conversion events, dual-sent and deduplicated — stop one on every account we take on

01 / Services

Five things, done in this order

01 · Audit

Account Audit & Takeover

Every inherited account gets a health check first: is tracking installed correctly, are events double-counted, do the settings keep resetting the learning phase. Find where the money leaks before talking about scale.

02 · Tracking

Conversion Tracking Architecture

GA4 / GTM / Pixel / CAPI — from on-page tags to server-side events. Every conversion event installed, deduplicated, and verified before it counts. This is stop one on any account we take over.

03 · Media Buying

Meta / Google Media Buying

Account structure, audiences and placements, budget allocation and bidding strategy. We buy by how the platforms officially work, not folk remedies — a messy account gets restructured first, not more money.

04 · Creative / LP

Creative & Landing Pages

Creative and landing pages built together, so the message stays consistent. Landing pages ship with event tagging and load-speed work — the data shows exactly where visitors drop off.

05 · Daily Report

Automated Daily Reports

Same time every day: spend, conversions, and cost per result compiled automatically and pushed to your Telegram. No dashboard logins, no waiting for the weekly meeting — anomalies surface the day they happen.

Why tracking comes before scaling

Ad optimization assumes the data can be trusted. When conversions are double-counted, missed, or attribution breaks, every cost your account shows is wrong — adjusting audiences, swapping creative, or adding budget at that point is driving with the wrong map. So the order is the same on every account we take: install GA4, Pixel, and CAPI correctly, verify in live tests that each conversion is recorded exactly once, and only then move to scaling.

02 / FAQ

The blunt answers, up front

Do you guarantee ROAS?
No — and be wary of anyone who does. Results depend on product strength, pricing, and market competition; what an agency controls is method and discipline. What we do guarantee: accurate tracking data, adjustments backed by evidence, and spend reported transparently every day — you can see where the money went at any time.
Who owns the ad account?
It sits under your own Business Manager; we operate through partner access. When the engagement ends, the access is removed — the account, the pixel, and all accumulated data assets stay with you. None of the "agency holds the account" lock-in arrangements.
How much budget do I need to start?
Rather than a fixed number, think conditions: conversion tracking installed correctly, a landing page that can carry the traffic, and margins that can sustain your acquisition cost. If those aren't in place, we'll tell you straight to fix the gaps first — not rush to open an account and spend your money.
How long until I see results?
The honest answer: ad accounts have a learning phase and early numbers fluctuate — that's platform mechanics, not a sales line. At the quoting stage we agree on a reasonable observation window for your industry and budget; the daily report shows you the real change every single day, not a polished deck at the end of the month.
Audit First

Audit first, then we talk spend

Send over where you stand: how long you've been running ads, roughly how much you spend, and what bothers you most. We'll reply with what the audit would check — and whether it's worth doing at all.

Chat on Telegram
Assessment and quote are free · Ad spend goes straight from you to the platforms — we never touch it
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